<aside> 📋 Frequency: Weekly | Time: 45 min | Trigger: Every Tuesday morning

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Without a fixed publishing cadence, content becomes reactive — you post when inspired and go dark when client work peaks. That inconsistency is visible to your audience and erodes the credibility you're building. This SOP converts thought leadership into a standing weekly output that runs regardless of how the rest of the week looks, so the feast-or-famine cycle in your pipeline doesn't start with a feast-or-famine cycle in your visibility.

Prerequisites

• A topic or insight sourced from current client work, a prospect question, or a recent engagement observation
• A content log or tracker with prior published pieces — at minimum the last 4 weeks — so you don't inadvertently repeat themes
• Your publishing platform (LinkedIn, newsletter platform, or equivalent) accessible and ready

Procedure

1. Select this week's topic. Pull from your content log first — a client question, a pattern you observed in an engagement, or an insight that didn't make it into a previous piece. If the queue is empty, use something from your current work week.
2. Run the Thought Leadership Post Writer skill with this week's topic, your target audience, and your intended platform as input. Review the output for a complete post draft.
3. Edit the draft for voice and accuracy. Confirm any reference to client situations is appropriately anonymized. Remove anything that sounds advisory rather than operational — you're sharing a pattern, not a prescription.
4. If this week's post warrants a second format (LinkedIn post to short email, long-form to short-form), run the Content Repurposer skill with the finalized post as input. Review the output for a ready-to-publish derivative version.
5. Publish the primary post to your platform. If a repurposed version was generated, schedule it for a secondary channel later in the week — stagger, don't stack.
6. Log the topic, format, and publish date in your content tracker. This record feeds the Newsletter Production SOP and keeps your theme rotation visible.

Expected Outcome

One published thought leadership post, and where applicable one repurposed derivative piece scheduled on a secondary channel — both logged in your content tracker with publish date. Your Tuesday cadence has held.

<aside> ⚠️ Common mistakes:

— Waiting for a "big enough" insight to publish. The posts that land are usually small operational observations — patterns you're already seeing in client work. Publish the specific, timely thing over the polished, eventually-ready one.

— Skipping repurposing when capacity is tight. Repurposing an existing post takes a fraction of the time writing a new one does. When the week is full, the Content Repurposer is how the cadence holds without sacrificing visibility.

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